June 14, 2019
Many people are still wondering what 2019 holds for them. If you are a retail business owner especially a Kirana Wala in India then this is the phase of transformation. You have already witnessed the impact of Demonetization and GST. The overall business sentiment which plummeted is now under correction and market is gradually picking up. The time is right to make few changes that will help you gain momentum into the market.
There are nearly over 12 million grocery stores in India and the number is growing. Yes, the number is not going to go down but keep growing with time. Even with the rise of the e-commerce, these traditional Kirana Shops are going to ceaselessly exist.
Over 92% of the grocery retail business share is still with the off-line Kirana grocery shops. The important point to keep into mind is that the consumer behavior is changing rapidly and you need to match pace with the consumer expectations.
As metro cities are already witnessing the change, traditionally run kirana shops are on the lookout to upgrade and empower themselves to match the changing needs of customers. Kirana King is revolutionizing the off-line grocery retail landscape of the country by endowing a great deal of empowerment to the traditionally run kirana shops.
The company is transforming the way traditional kirana business works in India by enabling traditional grocery retailers to upgrade their business and become competitive.
Here, we bring to you three best ways which will help you in transformation and empowerment of your traditional grocery business in today’s turbulent times:
1. Introduction Of Technology Into Your Kirana Store
You are a Kirana shop owner and you have a vision to grow, then technology is the way to go. Most people think it is very costly but you do not have to implement expensive technology. You can get higher results even at low investment. For example, just having a Point of Sale machine can give you multiple benefits like:
- Improvized store management
- Better inventory management and goods tracking
- GST Compliance on the go
- Better utilization of data analytics for business growth
2. Diversification Of The Kirana Shops With More Product Variety
Bet, you didn’t think of this as an option to upgrade your Kirana shop? Yes, this very impactful method will help you increase the footfall of your customers. You can introduce a new Dry Fruits section into your Kirana shop. Before adding any extra product category to your list, you can also carry out a small survey with your customers. With such activity, you are engaging your customer and suggesting them that you value their opinion.
It will bring more customers to your shop. Kirana King is doing that for the traditionally run Kirana shops and transforming them as Kirana King – India Ki Nayi Dukaan.
3. Adopting The Omni-Channel Marketing Strategy
The traditionally run Kirana shops have limited funds. Thus, they fail to take advantage of multiple channels to reach out to the consumers. This is where the super markets and hyper markets score above. Kirana King is enabling the traditionally run Kirana shops to expand their reach and customer base.
Generally, traditional Kirana stores have local consumers only. However, with omni-channel marketing, they can expand their reach to more people and O to O convergence further boosts the GMV.
In 2019, these three simple upgrades will help your kirana business to thrive. The e-commerce companies are fast catching up with new strategies to reach the customers. The modern grocery stores are offering enhanced consumer shopping experiences. These simple upgrades and enablement will not only help boost the business but also evince more trust and loyalty in the consumers.