Plug & play platform for brands towards fast frictionless go to
Kirana King is the fastest growing Food & Grocery Retail Distribution Aggregation platform which connects Food Manufacturers & FMCG Brands with hyperlocal distributors on unified e-B2B platform, thus creating a dynamic distribution ecosystem to provide wider market coverage & deeper penetration to the Food & FMCG Brands. We are encouraging & enabling the established & emerging Food & FMCG Brands in their quest for Go-to-Market (GTM) by strategically leveraging them on our plug and play platform with optimized S&D outgo and eliminating duplication of effort, in the territories we are operational.
The company is promoted under the leadership of our visionary Founder & CEO Mr. Anup K Kumar and Co- Founders namely Balwant Singh Rana and Mr. Madan Kumar Gandam powered by domain expertise & experienced Key Management professional.
The Idea of empowering grocery retail was implanted during April 2018 in Jaipur by the visionary leaders. Articulating their combined business experience and unmatched expertise, we have successfully implemented a structured system and set the achievable goals to empower traditional grocery retail ecosystem by bringing it to the next level of retail revolution in India.
Our core mission has been to encourage hyperlocal distributors to adopt benefits of aggregation and to bring them on an organized distribution platform. Kirana King is committed towards creating a dynamic distribution ecosystem to provide large coverage to the food manufacturers & FMCG brands through tech-enabled Distribution-as-a-Service (DaaS) platform so that FMCG brands can have deep distribution coverage in short period of time.
We are also empowering the traditional kirana retailers by way of bringing them under our unique franchise model. Kirana King has aggregated 300+ franchise stores in a single city in India under unified brand umbrella of Kirana King - India Ki Nayi Dukaan. The initial results surpassed our expectations and gave us the strength to achieve our aim and it was then that we practically realized that “Changes are good for the Growth”.
"To Create India's Largest Off-Line Marketplace & Dynamic Alternate Commerce Platform for Grocery Retail."
"Empowering the Traditional Kirana Stores to be a part of next level on retail revolution in India by delivering delightful experience, through quality products, competitive price and convenience with ease of technology to consumer."