K I R A N A K I N G

Founded in 2018, Kirana King is one of the fastest growing companies in the branded packaged food staples industry.

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BASANT KUMAR PAREEK

Vice President – Sourcing

As Vice President – Sourcing at Kirana King, Basant leads one of the most critical pillars of the business — building a strong, reliable, and sustainable supply chain that ensures only the highest quality of food staples reach consumers across the country.

With over 13+ years of experience in FMCG and food staples sourcing, vendor management, and procurement strategy, Basant plays a vital role in upholding Kirana King’s core promise of purity, consistency, and affordability. From rice and pulses to wheat flour, sugar, and poha, every product journey begins with smart, strategic sourcing — and that’s where Basant excels.

He is widely recognized for his ability to forge and nurture strong relationships with producers, traders, brokers, and certified vendors, ensuring that all procurement activities are ethical, cost-effective, and aligned with both business objectives and sustainability goals.

He has built a robust supply chain that ensures quality, traceability, and timely procurement across all key categories. By implementing strategic cost optimization and risk management initiatives, he has effectively navigated commodity price fluctuations while maintaining supply consistency. Basant has also ensured strict compliance with FSSAI regulations, sustainability norms, and ethical sourcing frameworks. Additionally, he has played a pivotal role in the successful launch of new SKUs by developing reliable and scalable supplier ecosystems across multiple regions.

Before joining Kirana King, Basant worked with Lloyd Electric and Havells India, where he gained valuable experience in procurement and supply chain operations over a period of 5+ years.